-For Immediate Release-

Emu Industry Announces Differences In Emu Oil

September 20th 2002 ...

                                Emu Industry Announces Differences In Emu Oil
    Contact: Pat Sauer, AEA Executive Director, 541-332-0675 or info@aea-emu.org

-For Immediate Release-

-DALLAS, TEXAS - "All emu oil is not the same" states Ann Olsson, newly elected president of the American Emu Association (AEA). With gross annual emu oil sales anticipated to exceed $100 million this year, the AEA is making a major effort to inform the consumer that there are different grades of emu oil. With increasing popularity, usage of this ancient oil has seen substantial growth over the past few years. Much of this growth comes as a result of the significant findings from research at the University of Massachusetts regarding the capabilities of emu oil in the areas of anti-inflammatory, cholesterol lowering and its transdermal properties.

In 2001, the AEA, with the guidance and assistance of the American Oil Chemists Society (AOCS), established specifications for three grades of emu oil, crude, once-refined and fully-refined. The Fully-Refined emu oil, being the highest grade of emu oil and having the most stringent specifications, is the only grade of emu oil that is considered by the AEA to be safe enough for dietary supplements and alternative medicine applications. The crude and once-refined grades of emu oil are excellent for industrial use, soap making or can be further refined to meet the specifications of Fully-Refined.

For consumer protection and awareness, the AEA with the assistance of the AOCS, recently created an Emu Oil Certification program. This program is designed to help the consumer identify Fully-Refined Emu Oil by a seal attached to the product. This seal will state "Certified Fully-Refined Emu Oil" or "Formulated With Certified Fully-Refined Emu Oil". Emu Oil processing companies must follow stringent procedures and have each processed batch tested by Certified American Oil Chemists and the test results placed on-file with the AEA. This ensures that their oil meets the specifications, before their final product can carry this "Certified Fully-Refined Emu Oil" seal.

At the recent AOCS 2002 Annual Convention, in Montreal, Canada, a presentation to the attendees by Mr. Paul Binford and Dr. Frank Orthoefer, announced the American emu industry Emu Oil Trade Rules and defined the Certified Fully-Refined Emu Oil process. An abstract of that presentation is available through the AOCS.

The AEA has also listed on their website, the Emu Oil Processors that are currently eligible to offer the Certified Fully-Refined Seal.

For more information on Certified Fully Refined Emu Oil or Emu Oil Trade Rules, please contact the AEA directly at 541-332-0675.  You may also visit their website at www.aea-emu.org.